How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Frederic Dreher and Tim Ströbel
| Year of publication: |
2023
|
|---|---|
| Authors: | Dreher, Frederic ; Ströbel, Tim |
| Subject: | Digital engagement practices | Gamified loyalty programs | Social practice theory | Triple bottom line | Value co-creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenbindungsprogramm | Loyalty program | Betriebliche Wertschöpfung | Value creation | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-10-2022-0229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339772