How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces

Madhubalan Viswanathan and Arun Sreekumar

Year of publication:	2021
Authors:	Viswanathan, Madhu ; Sreekumar, Arun
Subject:	bottom of the pyramid \| bottom-up approach \| global innovation \| poverty \| Subsistence marketplaces \| Subsistenzwirtschaft \| Subsistence economy \| Armut \| Poverty \| Entwicklungsländer \| Developing countries \| Globalisierung \| Globalization \| Internationales Marketing \| International marketing \| Armutsbekämpfung \| Poverty reduction \| Welt \| World \| Innovation

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