How heuristic cues impact crowdfunding performance : the moderating role of platform competition intensity and platform demand potential

Zujun Zhu, Qian Huang, Hefu Liu

Year of publication:	2023
Authors:	Zhu, Zujun ; Huang, Qian ; Liu, Hefu
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-15
Subject:	Crowdfunding \| Heuristic cues \| Platform competition intensity \| Platform demand potential \| Digitale Plattform \| Digital platform \| Wettbewerb \| Competition \| Netzwerkökonomik \| Network economics \| Konsumentenverhalten \| Consumer behaviour \| Heuristik \| Heuristics \| Online-Handel \| Online retailing

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