How important are real-time communications in TV watching? : a case of AfreecaTV in Korea

Kyung Jin Nam, Youngsun Kwon (Department of Department of Business and Technology Management, KAIST, Republic of Korea)

Year of publication:	[2015]
Authors:	Nam, Kyung Jin ; Kwon, Young-Sun
Published in:	[What next for European telecommunications? : 26th European Regional Conference of the International Telecommunications Society : San Lorenzo de El Escorial, Spain, 24th - 27th June 2015]
Publisher:	Madrid : International Telecommunications Society (ITS)
Subject:	Online Live Video Streaming \| Interaction \| Audience Satisfaction \| Real-time Communication \| Viewing Motives \| AfreecaTV \| Südkorea \| South Korea \| Kommunikation \| Communication \| Mediennutzung \| Media usage \| Online-Marketing \| Internet marketing \| Interne Kommunikation \| Internal communication \| Konsumentenverhalten \| Consumer behaviour

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Extent:	1 Online-Ressource (circa 26 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzbeitrag ; Conference paper ; Graue Literatur ; Non-commercial literature
Language:	English
Other identifiers:	hdl:10419/127169 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

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