How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
| Year of publication: |
2009
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|---|---|
| Authors: | Gunasti, Kunter ; Ross Jr, William T. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 5, p. 823-837
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