How information processing and mobile channel choice influence product returns : An empirical analysis
| Year of publication: |
2018
|
|---|---|
| Authors: | Seeger, Marie K. ; Kemper, Jan ; Brettel, Malte |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2018, 3 (13.11.), p. 198-213
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21170 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083951