How international marketers make decisions : exploring approaches to learning and using heuristics
Simone Guercini and Susan Maria Freeman
| Year of publication: |
2023
|
|---|---|
| Authors: | Guercini, Simone ; Freeman, Susan |
| Subject: | Decision-making | Heuristics | International marketers | Learning | Uncertainty | Heuristik | Entscheidung | Decision | Lernen | Internationales Marketing | International marketing | Entscheidung unter Unsicherheit | Decision under uncertainty | Lernende Organisation | Learning organization | Lernprozess | Learning process |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2020-0165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381213