How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
| Year of publication: |
2004
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|---|---|
| Authors: | Rao, Vithala R. ; Agarwal, Manoj K. ; Dahlhoff, Denise |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 4, p. 126-141
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