How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Year of publication: |
2009
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Authors: | Halliburton, Chris ; Ziegfeld, Agnes |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 9/10, p. 909-925
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Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Internet | Website | Großunternehmen | Large firm | Großbritannien | United Kingdom | Frankreich | France | Deutschland | Germany |
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