How managers' shared mental models of business-customer interactions create different sensemaking of social media
Pernille Rydén; Torsten Ringberg; Ricky Wilke
| Year of publication: |
2015
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|---|---|
| Authors: | Rydén, Pernille ; Ringberg, Torsten ; Wilke, Ricky |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 31.2015, p. 1-16
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| Subject: | Mental models | Cultural models | Business-customer interaction | Social media | Marketing | Management | Cognition | Sensemaking | ZMET | SMSM | Kognition | Social Web | Social web | Online-Marketing | Internet marketing | Sensemaking-Ansatz | Sensemaking approach | Führungskräfte | Managers | Soziale Beziehungen | Social relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373140