How manufacturers make decision of digital service collaboration in ecosystem : a niche selection perspective
Yaqi Zhang and Danfeng Geng, Jing Wang, and Juhong Chen
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Yaqi ; Geng, Danfeng ; Wang, Jing ; Chena, Juhong |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 40.2025, 2, p. 432-447
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| Subject: | Cooperative decision-making | Digital servitization | Ecological niche | Inframarginal analysis | Digitalisierung | Digitization | Entscheidung | Decision | Nischenstrategie | Niche marketing strategy | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2024-0200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015207014