How Many Choices Are Good? Measurement of the Effects of Course Choice on Perceptions of a Marketing Option
| Year of publication: |
2006
|
|---|---|
| Authors: | Ackerman, David S. ; Gross, Barbara L. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 28.2006, 1, p. 69-80
|