How many likes are good enough? : an evaluation of social media performance

Caitlin Ferreira, Jeandri Robertson, and Mignon Reyneke

Year of publication:	2022
Authors:	Ferreira, Caitlin ; Robertson, Jeandri ; Reyneke, Mignon
Subject:	Brand attitude \| expectation confirmation theory \| personal branding \| self-image \| social media performance \| user-generated content \| Social Web \| Social web \| Markenführung \| Brand management \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Markenartikel \| Brand \| Kundenintegration \| Customer integration

freely available

Full text |

More access options

doi.org

Which error do you want to report?

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Please note: Required language not in the list? Please use comment field

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10013352910