How marketing capabilities and current performance drive strategic intentions in international markets
Year of publication: |
2019
|
---|---|
Authors: | Kaleka, Anna ; Morgan, Neil A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 108-121
|
Subject: | Strategic intentions | Marketing capabilities | Market performance | Cost efficiency | Differentiation | Competitive intensity | International marketing | Performance feedback | Exporting | Internationales Marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketing | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy |
-
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe, (2013)
-
Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek, (2020)
-
Navaia, Eurico Colarinho, (2023)
- More ...
-
Focal supplier opportunism in supermarket retailer category management
Morgan, Neil A., (2007)
-
Kaleka, Anna, (2017)
-
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
Morgan, Neil A., (2004)
- More ...