How modification of nutrition fact panel influences consumers at risk for heart disease : the case of trans fat
Year of publication: |
2008
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Authors: | Howlett, Elizabeth ; Burton, Scot ; Kozup, John |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 27.2008, 1, p. 83-97
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Subject: | Politische Kommunikation | Political communication | Fette | Fats | Gesundheitsrisiko | Health risk | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
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