How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior
Year of publication: |
May 2017
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Authors: | Mantovani, Danielle ; Andrade, Lucas Magalhães de ; Negrão, Angela |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 156-163
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Subject: | Motivations for CSR | Consumer-brand social distance | Consumers’ pro-social behavior | Corporate Social Responsibility | Corporate social responsibility | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour | Motivation | Altruismus | Altruism |
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