How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Year of publication: |
2012
|
---|---|
Authors: | Jeong, Yongick ; Tran, Hai L. ; Zhao, Xinshu |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 87-101
|
Subject: | Sportmarketing | Sports marketing | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event | USA | United States |
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