How New Product Introductions Affect Sales Management Strategy: The Impact of Type of "Newness" of the New Product
Year of publication: |
2003
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Authors: | Micheal, Kamel ; Rochford, Linda ; Wotruba, Thomas R. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 20.2003, 4, p. 270-283
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