How non-consumption goals (elicited by competitive setting or social risk) and self-confidence influence the importance of trivial attributes in product evaluation
Year of publication: |
2016
|
---|---|
Authors: | Xiao, Na |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 9/10, p. 1746-1766
|
Subject: | Social risk | Self-confidence | Non-consumption goals | Trivial attribute |
-
Fairness and Social Risk I: Unaggregated Analyses
Fishburn, Peter C., (1994)
-
RISK MANAGEMENT IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Mirela, Gheorghe, (2012)
-
СОВЕРШЕНСТВОВАНИЕ МЕХАНИЗМА СОЦИАЛЬНОГО СТРАХОВАНИЯ В УКРАИНЕ НА ПРИМЕРЕ СТРАН С РАЗВИТОЙ ЭКОНОМИКОЙ
ДМИТРИЕВНА, ТРЕТЯК ДИАНА, (2013)
- More ...
-
Goals or semantic constructs? Different choice setting and choice goal activation
Xiao, Na, (2020)
-
Fang, Tony, (2022)
-
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na, (2014)
- More ...