How not to internationalize in retailing : the case of Wal-Mart in Germany
Andreas Knorr und Andreas Arndt
| Year of publication: |
2008
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|---|---|
| Authors: | Knorr, Andreas ; Arndt, Andreas |
| Published in: |
Internationales Management : fachspezifische Tendenzen und Best-Practice ; [ein Geschenk an Axel Sell aus Anlass seines 65. Geburtstages]. - Münster, Westf : LIT, ISBN 978-3-8258-1258-4. - 2008, p. 253 - 268
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| Subject: | Einzelhandel | Retail trade | Amerikanisch | American | Internationaler Markteintritt | International market entry | Interkulturelles Management | Cross-cultural management | Marktaustritt | Market exit | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014561574