How often should a firm modify its products? : a Bayesian analysis of automobile modification cycles
Goksel Yalcinkaya, Tevfik Aktekin, Sengun Yeniyurt, Setiadi Umar
| Year of publication: |
March 2017
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|---|---|
| Authors: | Yalcinkaya, Goksel ; Aktekin, Tevfik ; Yeniyurt, Sengun ; Umar, Setiadi |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 85-97
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| Subject: | Product modification | Bayesian inference | MCMC estimation | Finite mixtures | Generalized gamma models | New product development | Bayes-Statistik | Theorie | Theory | Markov-Kette | Markov chain | Produktentwicklung | Monte-Carlo-Simulation | Monte Carlo simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9384-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653743