How online reviews create social network value : the role of feedback versus individual motivation
Shelby H. McIntyre, Edward F. McQuarrie and Ravi Shanmugam
| Year of publication: |
June-July 2016
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| Authors: | MacIntyre, Shelby H. ; McQuarrie, Edward F. ; Shanmugam, Ravi |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 3/4, p. 295-310
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| Subject: | online reviews | intrinsic motivation | social facilitation | feedback | user generated | Motivation | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Online-Marketing | Internet marketing | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1095218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011592001