How organizations leverage digital technology to develop customization and enhance customer relationship performance : an empirical investigation
Shunzhi Lin, Jiabao Lin
| Year of publication: |
2023
|
|---|---|
| Authors: | Lin, Shunzhi ; Lin, Jiabao |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 188.2023, p. 1-14
|
| Subject: | Digital technology use | Exploitation | Exploration | Customization | Organizational learning theory | Absorptive capacity | Beziehungsmarketing | Relationship marketing | Lernende Organisation | Learning organization | Digitalisierung | Digitization | Informationstechnik | Information technology | Absorption | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014259161