How peer influence affects attribute preferences : a Bayesian updating mechanism
Vishal Narayan; Vithala R. Rao; Carolyne Saunders
| Year of publication: |
2011
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|---|---|
| Authors: | Narayan, Vishal ; Rao, Vithala R. ; Saunders, Carolyne |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 368-384
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| Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Elektronische Publikation | Electronic publishing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009006822