How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Karine Charry; Patrick De Pelsmacker; Claude L. Pecheux
| Year of publication: |
2014
|
|---|---|
| Authors: | Charry, Karine ; Pelsmacker, Patrick de ; Pecheux, Claude L. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 124.2014, 2, p. 243-257
|
| Subject: | Ethical acceptance | Social marketing | Socio-demographics | Threat appeals to children | Anti-obesity | Consequentialism | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Social Marketing | Unternehmensethik | Business ethics | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431490