How Physical Attractiveness and Endorser-Product Match-up Guide Selection of a Female Athlete Endorser in China
| Year of publication: |
2010
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|---|---|
| Authors: | Liu, Matthew Tingchi ; Shi, Guicheng ; Wong, IpKin Anthony ; Hefel, Aaron ; Chen, Chen-Yueh |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 22.2010, 2, p. 169-182
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