How power increases preference for experiential purchases but not for material purchases
Jerry J. Han, Myungjin C. Smale, Jiyoung Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Han, Jerry J. ; Smale, Myungjin C. ; Lee, Jiyoung |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1089-1102
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| Subject: | experiential advantage | experiential purchase | happiness | material purchase | power | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Kaufentscheidung | Purchase decision | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21793 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291742