How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Christian Homburg; Dirk Totzek; Melanie Krämer
| Year of publication: |
2014
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|---|---|
| Authors: | Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1114-1122
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| Subject: | Behavioral pricing | Price complexity | Price transparency | Price fairness | Simplicity bias | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Theorie | Theory | Maut | Road pricing | Systematischer Fehler | Bias |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364509