How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Feng Lin and Kisang Ryu
| Year of publication: |
2023
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|---|---|
| Authors: | Lin, Feng ; Ryu, Kisang |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 5, p. 434-451
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| Subject: | aesthetics | brand love | enjoyment | Museum product | product design | product loyalty | satisfaction | symbolism | tourism marketing | visit intention | Produktgestaltung | Product design | Museum | Konsumentenverhalten | Consumer behaviour | China | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Ästhetik | Aesthetics | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2258154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369822