How product quality, brand image, and customer satisfaction affect the purchase decisions of Indonesian automotive customers
Aris Insan Waluya, M. Ali Iqbal, Rhian Indradewa
| Year of publication: |
2019
|
|---|---|
| Authors: | Waluya, Aris Insan ; Iqbal, M. Ali ; Indradewa, Rhian |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 10.2019, 2, p. 177-193
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| Subject: | product quality | brand image | customer satisfaction | purchase decision | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Indonesien | Indonesia |
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