How promoting a family firm image affects customer perception in the age of social media
Johanna Zanon, Ursula Scholl-Grissemann, Andreas Kallmuenzer, Nikolas Kleinhansl, Mike Peters
| Year of publication: |
2019
|
|---|---|
| Authors: | Zanon, Johanna ; Scholl-Grissemann, Ursula ; Kallmünzer, Andreas ; Kleinhansl, Nikolas ; Peters, Mike |
| Published in: |
Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. 10.2019, 1, p. 28-37
|
| Subject: | Family firm | Consumer behavior | Marketing | Communication | Social media engagement | Social identity theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Familienunternehmen | Family business | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jfbs.2019.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012061016