How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Suzanne M. T. A. Bies, Bart J. Bronnenberg, Els Gijsbrechts
| Year of publication: |
2021
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|---|---|
| Authors: | Bies, Suzanne M. T. A. ; Bronnenberg, Bart J. ; Gijsbrechts, Els |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 877-899
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| Subject: | Field experiment | Heterogeneous treatment effects | Loyalty programs | Mobile marketing | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Experiment | Feldforschung | Field research | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013191806