How rating scales influence responses' reliability, extreme points, middle point and respondent's preferences
Naia A. de Rezende, Denise D. de Medeiros
| Year of publication: |
2022
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|---|---|
| Authors: | Rezende, Naia A. de ; Medeiros, Denise Dumke de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 138.2022, p. 266-274
|
| Subject: | Face Scale | Item analysis | Likert | Questionnaire | Rating scale | Response number | Visual Analogue Scale |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197810