How "ready" are customers for mass customisation? An exploratory investigation
| Year of publication: |
2004
|
|---|---|
| Authors: | Bardakci, Ahmet ; Whitelock, Jeryl |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 11-12, p. 1396-1416
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