How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Marcelo Vinhal Nepomuceno; Michel Laroche; Marie-Odile Richard
| Year of publication: |
2014
|
|---|---|
| Authors: | Nepomuceno, Marcelo Vinhal ; Laroche, Michel ; Richard, Marie-Odile |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 619-629
|
| Subject: | Intangibility | Perceived risk | e-commerce | Product knowledge | Brand familarity | Privacy and security concerns | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Datensicherheit | Data security | Markenimage | Brand image | Risiko | Risk | Online-Handel | Online retailing | Immaterielle Werte | Intangible assets | Markenführung | Brand management | Markenartikel | Brand | Immaterielle Güter | Intangible goods | Produktinformation | Product information | Risikopräferenz | Risk attitude |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388516