How relationship conditions affect suppliers' resource inputs
Year of publication: |
2015
|
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Authors: | Baxter, Roger ; Kleinaltenkamp, Michael |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 2, p. 117-123
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Subject: | Intangible | Performance | Relationship | Resources | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Immaterielle Werte | Intangible assets | Unternehmenserfolg | Firm performance | Immaterielle Güter | Intangible goods | Performance-Messung | Performance measurement |
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