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How Relevancy, use, and impact can inform decision making : the uses of quantitative research

David W. Stewart; Mike Hess; Jeff Nelder
Year of publication:
2011
Authors: Stewart, David W. ; Hess, Mike ; Nelder, Jeff
Published in:
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, Supp.1, p. 195-206
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