How reviewers' use of profanity affects perceived usefulness of online reviews
Year of publication: |
June 2018
|
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Authors: | Hair, Michael ; Ozcan, Timucin |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 2, p. 151-163
|
Subject: | Profanity | Online reviews | Review valence | Yelp | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Personalisierung | Personalization | Online-Marketing | Internet marketing |
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