How second-generation consumers choose where to shop : a cross-cultural semiotic analysis
Year of publication: |
2014
|
---|---|
Authors: | Silhouette-Dercourt, Virginie ; Lassus, Christel de ; Darpy, Denis |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 1059-1067
|
Subject: | Ethnicity | Retail store | Greimasian semiotics | Second-generation | Cultural identity | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kulturelle Identität | Semiotik | Semiotics | Ethnische Gruppe | Ethnic group |
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