How service quality variability hurts revenue when customers learn : implications for dynamic personalized pricing
Gregory DeCroix, Xiaoyang Long, Jordan Tong
| Year of publication: |
2021
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|---|---|
| Authors: | DeCroix, Gregory A. ; Long, Xiaoyang ; Tong, Jordan |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 69.2021, 3, p. 683-708
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| Subject: | service quality | customer choice dynamics | stochastic models | customer learning | behavioral operations | dynamic pricing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2020.2058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012546844