How should cities communicate? : the interaction effect of city stereotypes and advertising language on travel intention
Zelin Tong, Ruoyu Yu, Haowen Xiao
| Year of publication: |
2023
|
|---|---|
| Authors: | Tong, Zelin ; Yu, Ruoyu ; Xiao, Haowen |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-16
|
| Subject: | Abstract | City stereotypes | Concrete | Linguistic style | Schema congruence | Travel intention | Sprache | Language | Urlaubsverhalten | Holiday behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Stadtentwicklung | Urban development | Linguistik | Linguistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2022.100755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285178