How should firms orchestrate intrinsic and extrinsic motivational strategies for diverse value-creation outcomes : synergy or trade-off effect?
Yinghong (Susan) Wei
| Year of publication: |
2024
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| Authors: | Wei, Yinghong |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 122.2024, p. 48-60
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| Subject: | Extrinsic motivational strategy | Intrinsic motivational strategy | Market information system | New product innovation development | Objective market performance | Rewards-based strategy | Supportive organizational culture | Motivation | Unternehmenskultur | Corporate culture | Produktentwicklung | New product development | Leistungsmotivation | Work motivation | Theorie | Theory | Marketingmanagement | Marketing management | Leistungsanreiz | Performance incentive | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.07.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123586