How social media applications affect B2B communication and improve business performance in SMEs
William Y.C. Wang, David J. Pauleen, Tingting Zhang
| Year of publication: |
April 2016
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| Authors: | Wang, William Yu Chung ; Pauleen, David J. ; Tingting, Zhang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 4-14
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| Subject: | Social media apps | B2B collaboration | Communication | Small and medium enterprises | Media synchronicity theory | Social Web | Social web | KMU | SME | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Kommunikation | Web 2.0-Technologien | Web 2.0 technologies | Interne Kommunikation | Internal communication | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478701