How spokespeople help or hurt business through crisis messaging : experiments testing the roles of narratives, non-narratives and counterargument
David Clementson and Tyler Page
Year of publication: |
2024
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Authors: | Clementson, David ; Page, Tyler |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 4, p. 533-549
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Subject: | Counterargument | Crisis communication | Narrative persuasion | Reporting bias | Spokesperson | Narrative Methode | Narrative method | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Experiment | Kommunikation | Communication |
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