How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
Brett A. S. Martin, Christina Kwai-choi Lee, Clinton Weeks and Maria Kaya
| Year of publication: |
2013
|
|---|---|
| Authors: | Martin, Brett A. S. ; Lee, Christina Kwai Choi ; Weeks, Clinton ; Kaya, Maria |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 1, p. 81-90
|
| Subject: | Social Marketing | Social marketing | Alkoholkonsum | Alcohol consumption | Verkehrssicherheit | Traffic safety | Selbstevaluation | Self-assessment | Experiment | Neuseeland | New Zealand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720146