How strategic intelligence impact marketing strategy effectiveness in SMEs context : using structural equation modelling
Mona Jami Pour, Fateme Ebrahimi Delavar and Atefe Khaleghi
| Year of publication: |
2023
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|---|---|
| Authors: | Jami Pour, Mona ; Delavar, Fateme Ebrahimi ; Khaleghi, Atefe |
| Published in: |
International journal of intelligent enterprise. - Gen`eve : Inderscience, ISSN 1745-3240, ZDB-ID 2453805-X. - Vol. 10.2023, 2, p. 206-220
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| Subject: | strategic intelligence | marketing strategy effectiveness | small and medium-sized enterprise | SME | structural equation modelling | SEM | KMU | Marketingmanagement | Marketing management | Strukturgleichungsmodell | Structural equation model | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIE.2023.130071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320328