How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Maree Lockie; Martin K. J. Waiguny; Sonja Grabner-Kräuter
| Year of publication: |
2015
|
|---|---|
| Authors: | Lockie, Maree ; Waiguny, Martin K. J. ; Grabner-Kräuter, Sonja |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 3, p. 168-178
|
| Subject: | Electronic word of mouth | Online reviews | Health professionals | Physician rating websites | Virales Marketing | Viral marketing | Ärzte | Physicians | Online-Handel | Online retailing | Website | Social Web | Social web | Online-Marketing | Internet marketing | Bewertung | Evaluation | Gesundheitsberufe | Health personnel | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383295