How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Marina Proença, Bruna Cescatto Costa, Simone Regina Didonet, Ana Maria Machado Toaldo, Tomas Sparano Martins and José Roberto Frega
| Year of publication: |
2024
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|---|---|
| Authors: | Proença, Marina ; Costa, Bruna Cescatto ; Didonet, Simone Regina ; Toaldo, Ana Maria Machado ; Martins, Tomás Sparano ; Frega, José Roberto |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 47.2024, 5, p. 744-766
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| Subject: | Absorptive capacity | Business analytics | Marketing strategy | Micro | Organizational learning | Rational marketing decisions | Small and medium-sized companies | Lernende Organisation | Learning organization | KMU | SME | Marketingmanagement | Marketing management | Absorption | Betriebsgröße | Firm size | Wissensmanagement | Knowledge management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-05-2023-0350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014515880