How the eyes connect to the heart : the influence of eye gaze direction on advertising effectiveness
Rita Ngoc To, Vanessa M. Patrick
| Year of publication: |
2021
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|---|---|
| Authors: | To, Rita Ngoc ; Patrick, Vanessa M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 1, p. 123-146
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| Subject: | eye gaze | advertising effectiveness | emotional (informative) adappeals | narrative transportation | Werbewirkung | Advertising effects | Emotion | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594298