How the impact of integration of marketing and R&D differs depending on a firmś resources and its strategic scope

Mark A. A. M. Leenders ...

Year of publication:	July 2002 ; [Elektronische Ressource]
Other Persons:	Leenders, Mark A. A. M. (contributor) ; Wierenga, Berend (contributor)
Institutions:	Erasmus Research Institute of Management (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Theorie \| Theory \| Strategisches Management \| Strategic management

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